The Media of the Future

In the video game industry, that is.

For a long while people have been talking about what really revolutionized gaming. Was it the 360 and PlayStation 3 with their crisp and beautiful HD graphics, or was it the little Wii with its motion control that had a "for anyone and everyone" appeal. Debate has been heavy on this issue on the internet, and it looks like it wont really be resolved anytime soon, even though quite a few are beginning to see the Wii mostly as a temporary entertainment solution.

So what's in store for the future?
Well, for one - Natal.

Microsoft's Project Natal, is going to be an add-on for the Xbox 360, which is coming out late year, and since its announcement at E3 this year, its been a very hot topic in the gaming industry. Many feel it will be another gimmicky entry into motion control, while others see great potential in it.

Natal is a form of camera, full of infrared sensors, voice recognition software and much more. It will allow you to control games with you body, your voice - nothing handheld needed. To turn off your Xbox - just say "goodnight" or "shut down". Play a quiz game with friends or family, and the first to answer the question will be recognized via voice recognition.

The main thing about this that is keeping people hopeful that it will truly become a revolution in the gaming media, is the support of major game developers and publishers. It seems it has attracted many of the big fish, and that can have a vital role in the product's progress from launch.

This project could truly change the way we look a video games, but it could also be another "eye-toy" or "vision camera". I for one see the potential, and encourage everyone to watch this video, they did include a bit of ridiculous content in it, but I guess Microsoft wanted to appeal to the largest audience possible. 


If you were as intrigued by this video as i was, you should look at this video as well. A bit of a mindblowing video on Natal, and one of the projects being worked on for it named Milo.

Natal is Microsofts 

On "Click-Through Activism"

Inspired by the nice discussion we had in class, I just wanted to dedicate a blog-post to this subject. After reading the Washington Post article on "Neda", I felt surprised about how many actually ended up supporting this cause on their facebook. According to the article currently, groups on the subject had "nearly 36,000 members; dozens more had 1,000, or 100, or 10.". This really shows that this Click-Through Activism has become a seriously big thing to participate in.

For one, I have not partaken in it, since around a year ago now probably. The worst case seen at my high school, was during the peak of the Israeli-Palestinian crisis this year, when practically everyone donated their status' to "the .... victims". It was obvious from the beginning that Palestine had the main support in our school (it was an international school - had it been a typical American high school, things would probably have been different). No one actually did anything apart from joining the "fad" of donating their status' and joining groups. I can say this because i was seeing it happen.

It actually got really bad because, even though it was only an online show of support for either nation - the overwhelming number of Palestine "supporters" would actually make fun of, or bad mouth whoever few were donating their status' to Israeli victims. Especially a few Jewish highschoolers  had a hard time during that period of time. It was almost as if this overwhelming online support for Palestine created a little form of antisemitism at our school. It is incredible to see how far these armchair activists can take something, that they won't even support beyond their facebook status, or in discussions in school.


 

So apparently

...I'm a "roving node".
"You are an Roving Node"

"If you are a Roving Node, you are an active manager of your social and work lives using your mobile device. You get the most out of basic applications – such as email or texting – and find them great for dealing with the logistics of your life and enhancing personal productivity. You are more of a hub for information flows than a source of digital content. You are heavily reliant on all of your ICTs for communicating and gathering information."

I guess when reading through this, it seems pretty true. Especially since getting a Blackberry, I feel like I'm constantly "online and connected". I don't really know whether or not this is a good thing or not though, sure I have an endless amount of information at my fingertips, but at the same time its probably the biggest source of distraction imaginable. Its basically procrastination in the form of a phone. Countless hours could be spent just browsing the internet on it, at least it used to be limited to my computer and therefore at home, but now - its everywhere.

With that though, there's the upside of always being able to find the solution to things immediately, instead of waiting till you get home, and possibly forget what you were going to look for. It allows one to stay in touch with friends and family, something that can be really important in some situations, and one can always reach emergency services.

The quiz also says I'm not really someone who adds new content to the net, which is true - I leave that to people who like (in some cases) humiliating themselves on youtube. -------------------->

Also, for other content, I'd just be afraid that I was posting something wrong, stupid or otherwise "flamable". No, I'm definitely a hub for information flows - most of the topics that come up during the day for my friends and I, are things some of us have read - or heard from someone who read them online.

Ads in Videogames?

First of all I'd like to say the reason for the recent inactivity on the blog from my part, has been due to me having to get a new PC. My old one died on me this October after 3 long years and I just recently found my replacement in a nice Vaio.

So to start off my blog again, I'd like to talk about advertising in videogames. This particular area is one that Advertising companies are currently working their way into. Actually, one can already find examples in specific games out there, that include advertising, but so far its mainly seen in sports games that advertise for other sports games. However, actual product placement has in rare cases found its way into videogames, for example EA's Need for Speed Underground 2 features product placement with companies like Best Buy, Cingular Wireless, Old Spice and even Burger King. It seems that EA Games, have been the first major game publishing house that has allowed serious advertising to take place in their games. Even other companies have included these as well, such as Ubisoft in their Splinter Cell series once had this huge glowing Axe body spray commercial featured:




Question is, do gamers want ads in their games?

There seems to be two different opinions on this question among many gamers. Some believe that ads in their games enhance the realism, as instead of seeing made up products, one could see things from the real world. This could let the gamer have an easier time really immersing himself in the game, and thereby enjoying it even more. On the other hand, some gamers see this as an intrusion into the one kind of media, that until now has remained relatively untouched by ads, and one place to escape from the constant bombardment of commercials found both on the internet, radio and TV.

Personally, I don't mind particularly, at least as long as we aren't forced to sit and watch an actual commercial in-game. If that was the case, i'd be extremely anti in-game advertising. It seems though that many advertisers are figuring video game advertising into their budget. Money previously spent on TV and print is now being redirected to in-game advertising.The interest in product placement in video games is increasing and the technology is already advancing to new levels. Massive Inc. is releasing new technology that gives advertisers a way to update their ads even after the game's release, which means advertisers will be able to constantly keep games updated with new ads.Something completely new, and which opens up many new possibilities for these companies, as they can also focus on specific target audiences in different games.

Should be an interesting thing to follow, as this last place without much advertising will probably soon be the newest to always feature them.